Mink Fur Garment China Industrial Competitiveness

Mink clothing as symbols of wealth that manyChina fur production of low added value, coupled
people dream of luxury. However, due to the lowwith increasingly hampered exports, export
quality of domestic mink, industrial pattern ofprocessing enterprises growing emphasis on
scattered, many manufacturers use the importeddomestic demand, which to the Chinese fur
mink, which is terms of quality assurance, but tomarket development in the city offers a golden
some extent, caused by corporate profit marginsopportunity. Yuyao Langxia is the largest mink
shrink, affecting the development of enterprises ingarment processing capacity, the production of
today's world economy Great environment, somethe oldest areas in order to Lang Ha street as the
small fur garment manufacturers is more thecenter of the region fur apparel manufacturers
days of distress.and their related supporting more than 300
So, how to improve China's water mink garmententerprises, employing 5,000 people. Each country
industry, the overall competitiveness of the entirewhere a quarter of the water mink manufacture.
industry of people to be considered. Yuyao minkIn recent years, the world famous fur industry,
garment has been widely welcomed byenterprises and trade associations have come to
consumers and favor, that Yuyao mink garmentYuyao inspect, and asked to carry out strategic
is how to do it?cooperation in Yuyao related businesses. Now,
As we all know, the yearning for the good thingsGermany, France, Finland and other countries and
and the pursuit of human nature, it is reflected inChina's Hong Kong and Taiwan well-known fur
all aspects of human life. In consumer demand, itenterprises have set up an office in Yuyao, or
is an object of the aesthetic needs of consumers,transferred their production bases, a fur imported
the pursuit, also is a persistent, widespreadfrom Hong Kong enterprises currently in
psychological needs. Not have a society ofproduction.
consumption is not with the impression of an era,Chinese fur the completion of the city, not only
people's consumption demand is alwayssolved the issue of local businesses mink garment
consciously or unconsciously, reflect thetake-away, but also to have it both ways, so that
characteristics of the times.the development of the initiative in their own
Fur as a fashion consumer goods has been ahands, but also allow and Zhejiang Yuyao in the
luxury and distinguished delegates, so it'sstructure of the mink industry, there is a
consumer demand point to a spiritual level, peoplequalitative leap in order to attract more capital
buy fur in order to meet the psychological andand processing enterprises to join.
spiritual needs. And material consumptionWorld Luxury Association data show that in 2007
compared to a level that is high demand. AnythingChina's luxury goods market size reached 80 billion
to the commodity culture there will be what kindyuan, accounting for 18% of global market share.
of consumer attitudes, fur goods unique culturalIn recent years, many of the world luxury goods
connotation is that people are spending a directcompanies are aware of the huge potential
motive demands.Chinese market. In addition to Beijing, Shanghai
Consumption of modern society is a psychologicaland other major cities, and many luxury goods
consumption, service consumption, and precise,companies are also second and third tier cities
that is to a culture of consumption, in addition tomust devote greater efforts to open stores.
the usefulness of goods, people also saw in itsThese initiatives not only make luxury brands
external impact. Era in the development, socialhave been more and more awareness of
structure is changing people's consumptiondomestic consumers, but also stimulated the
concept and the pursuit of life, profound changesdevelopment of luxury consumer market, in
have taken place in how to use a new fur cultureaddition to increased spending power of the
to guide the consumer trend of fur products topeople, business development efforts increase,
give a specific cultural significance and socialthe level of consumer behavior are also important
symbols, making purchase, consumers have somereasons for . The expansion of affluent, the mass
kind of fur goods to meet the psychological, howgap between rich and poor narrowed, making
to distinguish between people's consumptionsable costumes tend to the general public. Mink
behavior in fur clothing symbolic needs of thegarment industry must pay attention to this
community and the general high-end, luxury andphenomenon. This phenomenon may be hidden
the general public, to meet the same levels ofbehind the demand for mink great potential,
different consumers fur Socially Symbolic ofChina's mink consumption is at a crossroads, one
psychological demands. Was placed in front of allhas a large number of potential consumer groups
the fur business as a serious issue.to wait for the development, require a large
Yuyao Fur Company put the fur on the fur ofnumber of normal mink clothing; second high-level
competition up to the understanding of culture,consumers in China magnify to respect
level of importance they attach to furindividuality.
culture-building and training for professionals,Finally the Chinese economy must be fur-loving
attracting many domestic and foreignform a positive interaction with consumers, the
businessmen's attention.development trend of the times closely follow
In October 2007 opened in Yuyao City, China Fursuit, taking into account the level of civilian
is the largest professional water mink clothingconsumption. Luxury, exclusive, fashion is the new
market. It put into operation for more than 30period, the development of the fur, mink products
years of this Langxia fur production history of theby doing my part in this regard. Unique natural
town brought huge business opportunities andadvantages of the China Fur City, is now actively
vitality, in the period last year, sales of furto enhance research and development for China's
garments, fur garment processing enterprises inwater mink clothing products, business
Ha Long earned a bowl full of pots of variousdevelopment models, will be a trial in the region of
levels. Recently, the arrival of many shops andhigh-quality mink clothing promotional activities,
business centers are still asked about the situationaccelerate the formation of China's water mink
shops.clothing brand, the process of work.