| Capturing the MVNO Opportunity : MVNO | | | | What is the common thread of successful |
| Market and Product Suite Development Strategies | | | | MVNO start ups and the reason behind failures |
| evaluates opportunities for both emerging and | | | | Tips on how to make the product unique and |
| established mobile virtual network operators to | | | | special |
| offer highly targeted products and services. This | | | | Case studies on some successful start ups in |
| publication determines product portfolio strategy | | | | mature markets and what can be learnt from |
| based on key factors including competition, | | | | them |
| company differentiation, market segmentation and | | | | Key factors on what will make an MVNO work |
| channel strategies. The publication also assesses | | | | and what will not |
| pricing strategy relative to market viability and | | | | Key Risks in establishing and MVNO and some |
| financial metrics. Additional focus includes risk | | | | mitigation strategies |
| mitigation strategies and focus on critical success | | | | What you need to include when designing tariffs |
| factors for the MVNO. | | | | and assessing market viability |
| Key Findings | | | | How MVNO's can increase their revenue |
| Differentiated products or markets alone do not | | | | streams in the future |
| necessarily mean an MVNO can be successful | | | | |
| Where is the best source of market research | | | | "MVNO's that survive the current financial market |
| and how to obtain it | | | | are poised to grow their revenues substantially as |
| What type of MVNO's are there, set up costs | | | | traditional wire provision of services such as |
| and risks, and margin opportunity cost | | | | broadband, VOIP and Television move to a mobile |
| How to find, create and analyse addressable | | | | delivery platform. |
| markets | | | | |