| The first and most important question I had on | | | | nature. In other words, they generate their own |
| my mind when before I got started in a direct | | | | leads are tapped in to a source that produces the |
| sales network marketing program in December of | | | | same quality based on some level of personal |
| 2004 was how do I get leads and were there | | | | branding. |
| enough of them available. | | | | Buying leads is a great way to get started quickly |
| I was told I could buy them from vendors. | | | | learning the ropes of your new enterprise and |
| However, I did not encounter the opportunity I | | | | sales process; however, long term lead buying is |
| chose to get started with that way. I had | | | | hazardous to your financial health as you will not |
| responded to a Pay Per Click ad on the Internet. | | | | find a 7 figure earner that buys leads. |
| So I insisted on being shown how to get started | | | | So instead of buying in to the "hype-ium" that you |
| learning that skill set. It was a multi-million dollar | | | | will make money buying leads, get started |
| "right call". | | | | knowing the truth, and get busy generating your |
| NO matter what business you are in, your | | | | own leads. Great places to generate your own |
| lifeblood of growth is new customers. You | | | | leads are the Internet, Voice broadcasting, print |
| generate new customers by first acquiring leads | | | | advertising and direct mail to name a few. |
| of interested customers. No leads means no new | | | | The bottom line is that you must find your |
| customers, means certain death of your business. | | | | marketing niche, or you will fail. So the sooner you |
| In Network Marketing, Direct Sales, MLM, and | | | | get busy creating it, the sooner you will start |
| Home Based Business though you are directed to | | | | generating desirable results. |
| first talk to your warm market and then buy | | | | Understand that you should find the people you |
| leads. Most people don't want to talk to their | | | | want to do business with, and find a marketing |
| warm market until they have generated results | | | | medium that will grab their attention. Unfortunately |
| themselves, so they start buying leads to get | | | | it sounds easier than it is. However, it is not |
| new customers. After anywhere from 1 to 10 | | | | nuclear warfare or anything that complicated. |
| lead purchases the new home based entrepreneur | | | | All that is required is focused consistent action. |
| inevitably realizes that they are not getting the | | | | Pick the medium you are most comfortable with |
| kinds of results from buying leads that they | | | | first, and test, test, test. Oh and yes, this does |
| expected. | | | | cost money so be prepared to invest more in |
| Why is this? The new associate is first told their | | | | your business to create the success you want. |
| lack of results is because they do not have | | | | After all, regardless of what business you are in, |
| enough skills. After that excuse wears out they | | | | what income plan you market, success requires |
| are told they should try another lead company. | | | | the same thing, massive imperfect action. Just |
| This process continues until the home based | | | | ask yourself, if you had just invested $1,000,000 |
| entrepreneur either wakes up to discover that | | | | in your home business, would you be doing things |
| they must create their own marketing presence, | | | | the way you are now? |
| or they loose interest after hours and hours of | | | | Take control of your future, do what is required, |
| leaving messages, getting beat up by unqualified | | | | embrace marketing, and learn to love the sport |
| people, and not getting the results they expected. | | | | of marketing, and you too will have the kind of |
| The big dogs, the top earners all have a lead | | | | success that us top income earners enjoy. |
| source that produces results that is organic in | | | | |