| Multiplex India ( ) provides complete picture of | | | | in growth of this sector while on the demand side |
| Multiplex Industry market in India. | | | | favourable demographics, rising income levels and |
| | | | | willingness of people to spend on entertainment |
| The cinema exhibition industry in India is growing | | | | are increasing footfalls. The key challenges |
| at 10% per annum driven by multiplexes, which | | | | identified include slowdown in economy, alternate |
| are expanding rapidly in major metropolitan cities | | | | modes of entertainment, development delays, |
| as well as second and third tier cities. Favorable | | | | piracy and uncertainty over entertainment tax |
| demographics in a cinema-crazy nation, tax | | | | exemptions. |
| exemptions, and quality locations such as malls, | | | | |
| are driving growth of multiplexes in India. | | | | The industry is characterized by seasonality, low |
| | | | | screen density, increasing average ticket prices, |
| The report provides a snapshot of the market | | | | and reducing shelf life of movies. The key trends |
| including the two segments multiplexes and single | | | | identified include producers bypassing distributors, |
| screen cinemas. An overview gives a quick | | | | shift to digital cinema, and alternate content in |
| picture of the market with estimated market | | | | multiplexes, retail partnerships, and new single |
| size, growth rate and theatre distribution in India. | | | | screen formats. The competitive landscape |
| Various business models adopted by Indian | | | | identifies and compares the major multiplex |
| multiplex operators are presented along with | | | | operators in the market since they dominate an |
| typical revenue streams and cost base. An | | | | industry where single screen cinemas are highly |
| analysis of drivers reveals that on the supply side | | | | fragmented. Comparison parameters include |
| - growth in film industry, improving real estate | | | | number of screens, number of cinemas, footfalls |
| supply, and favourable tax exemptions have help | | | | and occupancy ratio. |