| Mobile Value added services India Report ( ) | | | | and growth figures. The revenue sharing model |
| gives market overview of Mobile Value added | | | | across the value chain as well as the applicability |
| services in India including market size, growth and | | | | of the various delivery platforms has been |
| key segments. | | | | highlighted. Industry drivers such as increasing |
| Mobile value added services in India poise to | | | | consumer demand, a growing medium for |
| witness significant growth in future | | | | advertising, rising demand for regional content, |
| We launches its Mobile Value Added Services | | | | growing rural market, declining ARPU, rising mobile |
| (MVAS) report covering VAS as an alternative | | | | tele-density and the introduction of 3G based |
| source of revenue. Operators have shifted focus | | | | applications are discussed. Challenges identified |
| towards providing these services in a market | | | | include a biased revenue sharing model, lack of |
| which has observed falling ARPU’s. India’s | | | | awareness among consumers, dominance of |
| telecom industry has shown strong growth. The | | | | prepaid customers, lack of copyright protection |
| primary reason for increasing revenues in this | | | | and authentication standards and feature rich |
| sector is due to the rise in wireless subscribers. | | | | handsets being beyond the buying power of |
| Mobile phones are becoming more affordable and | | | | users. |
| are viewed as a necessity today for instant | | | | The report identifies the existing trends in the |
| communication. However, over the years the | | | | Mobile VAS market including increase in PE/VC |
| average revenue per unit (ARPU) accruing to | | | | investments, growing demand for mobile music |
| operators has been falling, shifting emphasis to | | | | and mobile gaming, partnerships between mobile |
| alternative means of revenue generation. This has | | | | manufacturers/operators and MVAS players |
| led to growing interest in the mobile value added | | | | towards consolidating their positioning the market, |
| services (MVAS) market which is forecasted to | | | | the inorganic growth path adopted by major |
| grow by 39% annually from 2007-11. | | | | players and the growing demand from corporates |
| We the knowledge consulting solutions company, | | | | for enterprise VAS. |
| announces the launch of its MVAS report covering | | | | The existing trends in the market have been |
| a segment of the telecom industry which is | | | | identified. The future outlook section discusses the |
| forecasted to grow substantially. The availability of | | | | various services that are forecasted to grow |
| affordable mobile handsets coupled with the | | | | coupled with their applicability and the |
| changing perception among consumers provides | | | | corresponding user base. Competition covers the |
| tremendous opportunity for investments in this | | | | brief profile of the key players in the market |
| segment. The report provides a snapshot of the | | | | including the business outlook for each player. |
| MVAS market in India, including the market size | | | | |