| According to a recent article by Jim Kuhnhenn, | | | | the candidate along with their slogan or personal |
| presidential candidates are planning to spend more | | | | message. Voters will be highly impressed to see |
| than ever before on advertising. For instance, | | | | that the candidate is creative and takes extra |
| Kuhnhenn says Barack Obama has spent more | | | | time in thinking about his or her voting public. |
| than "$2.7 million in ad spending in Iowa alone, | | | | Political promotional products are often overlooked |
| according to data compiled by other presidential | | | | when discussing how a candidate will spend |
| campaigns." He added that most of the | | | | money on advertising, but are usually the most |
| candidates' advertising dollars will be spent on | | | | memorable of advertisements. Commercials are |
| television and radio ads, especially in Iowa and | | | | great, but often don't leave a lasting impression. |
| New Hampshire. Perhaps these candidates and | | | | Political promotional products are useful because |
| their campaign organizers should also consider | | | | they stick around longer than the typical |
| spending money on political promotional products. | | | | 30-second ad Political promotional products are |
| Of course there will be the typical bumper sticker | | | | seen by just as many people and can generate a |
| and hand fan campaigns, as well as yard signs to | | | | lot of interest in a candidate. Especially if the |
| promote the candidates. However, there is a new | | | | political promotional product is unique and ties in |
| trend in campaign advertising, unique political | | | | with what the candidate has to say. There is a |
| promotional products. There are many unique | | | | myriad of products available that can achieve this |
| political products that take the campaign off the | | | | objective. Candidates should consider investing in a |
| beaten path into uncharted and highly effective | | | | variety of political promotional products as well as |
| territory. Political promotional products range from | | | | the well-known staples. There is a political |
| the typical signs and buttons to things like stress | | | | promotional product out there for any campaign |
| balls and awareness bracelets. These political | | | | and on any campaign budget. |
| promotional products can be even more effective | | | | Elizabeth Chesney is a senior majoring in English at |
| in raising awareness of the candidate's political | | | | the University of Kansas. |
| views, and all can be imprinted with the name of | | | | |